Switch words are powerful uniquely chosen words that switch on one’s subconscious mind. They flip a switch in your beliefs and behaviour at a deep level so you connect with your goals and attract what you want in life. Switch words are similar to mantra, which we have been chanting since ancient times. These are words and phrases which directly communicate with the subconscious mind to bring about positive changes and quickest remedies for any problems arising in your life that can be anything from making your business a success to writing a book, reaching for a good idea, speaking in public or even enhancing you reputation. These power words speak directly to our subconscious mind, helping clear blocks to success and activating our ability to manifest money, creativity, self-healing and success. Switch words work because the subconscious mind actually directs 95% of our actions and decisions.